Startup Marketing TODAY...or at least on Monday!

We will start each week with ideation techniques. This will include guidance on how to work with different stakeholders to generate ideas for your startup and improve your understanding of the business and sources of inspiration.

Fail to plan. Plan to fail. With success in marketing being dependent on careful planning, we will create a plan on how to execute an idea. This will include guidance on the fine line between overplanning and being unprepared.

Ideas without action is just wishful thinking. I know you want everything to be perfect, but a perfect idea without execution is pointless. There is never a perfect time to do something. So we will work together to execute our plan this week. Not next week, or after 60,000 approvals. We just got to do it, otherwise, we won't grow.

We have to evaluate everything we do to understand the impact. If we don't, we can easily waste time and money with marketing. That is why we will evaluate what we did last week and discuss how to present the impact it made on the business. The storytelling begins.

Being an early member of a startup means you have a massive impact on culture. Having seen culture evolve in various ways, we will look at how we can make positive contributions to culture in a startup and ensure you're creating a better environment for everyone who joins.

We want to evolve. To do this we need to learn. We will discuss courses, resources and events that will help you evolve as a marketer. Understand how to keep on top of your learning and how to ensure you use the knowledge you gain. No point learning if you don't use it!